I began my professional career at the Solomons Group Australia, where I delved into branding, marketing, and user experience design. It was during this time that I developed a passion for pixel-perfect precision and learned the art of effective communication within a diverse team.

At Solomons, I had the privilege of collaborating with talented individuals from various countries and fields, which constantly inspired me to embrace fresh perspectives. This multidisciplinary environment encouraged me to leverage my creativity and tackle challenges head-on. One of my proudest achievements was leading the design for the Solomons Legal website project and crafting every visual aspect of their brand from the ground up.

A year later, I joined Ripe Solutions, an advertising agency in Bowen Hills. There, I contributed to building digital experiences and crafting advertising campaigns for a wide range of clients, including Mater Prize Home, EventsAIR, UFC Gym, and The Creative Printer. As a full-time digital designer, I put myself in the clients' shoes to create designs that truly resonated with their target audiences. Using data-driven design, we based our decisions on UX tracking, market trends, and consumer insights. Seeing months of teamwork culminate in evidence-backed, successful campaigns was immensely rewarding.

In 2022, I took on the NGU website project, one of the most challenging and exciting large-scale digital experiences I’ve worked on. I thrived in the collaborative process, transforming ideas into a tangible product that delivered meaningful results.

Beyond my 9-to-5, I’m a bass player who loves alternative rock, post-punk and electronic. I also love photography and illustration. I love immersing myself in the world, discovering its beauty and quirks through art and music.

I enjoy great conversations over a cup of coffee, so if you'd like to learn more about me and my projects, or just have a coffee chat, drop me an email. I'd love to hear from you!