Kingsbeer
As one of the emerging craft beer breweries, Kingsbeer is looking to increase its presence in the digital market to leverage an O2O (Online-to-offline) strategy. I was involved in this project to help Kingsbeer from crafting an impressive logo to creating digital campaigns that successfully drove their potential customers to make actual purchases.
Design for Partygoers.
Targeting the Younger Revelers, Kingsbeer positions itself as “Crafted Beer For The Best Time” and commits to bringing out the value of Live Your Best Life. To communicate their values and products, we felt the need to develop a new look in the logo and branding that could create a positive connection with these potential customers.
Throw A Party
&
DRINK LIKE
A KING
Creating a Vibrant Brand Experience.
Our goal was to build a vibrant brand that could arouse happy emotions in the audience so they are more likely to share it with others. By deeply understanding the target audience and what they want, we created a series of branded merchandise for Kingsbeer Online Raffle Campaigns, followed by digital advertising across different social media platforms.
Bring Joy to Life.
Except for prize draws, we also designed branded products for daily use that people could purchase online or get from Kingsbeer offline promotional events.
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